Quantity discounts on a virtual good: The results of a massive pricing experiment
“Implementing price reductions ranging from 9–70% for large purchases, we found remarkably little impact on revenue, either positively or negatively.” If discounts are a placebo and are still widely used in the industry, maybe they are a marketing hack to lure big customers?
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- 2026-10-10
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Billing › Contracts: ““Implementing price reductions ranging from 9–70% for large purchases, we found remarkably little impact on revenue, either positively or negatively.” If discounts are a placebo and are still widely used in the industry, maybe they are a marketing hack to lure big customers?”