How Uber Got Lost

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“To limit "friction" Uber allowed riders to sign up without requiring them to provide identity beyond an email — easily faked — or a phone number. (…) Vehicles were stolen and burned; drivers were assaulted, robbed and occasionally murdered. The company stuck with the…

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IAM

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2026-10-10

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1. ▲
   Uber, the not so disrupting disruptor? swardley.medium.com

   site category #wardley-maps link ↗

   By Simon Wardley. Sep 11, 2017.

2. ▲
   rides-ios-sdk github.com

   tool category #ios link ↗

   Uber Rides iOS SDK (beta).

   
3. ▲
   Uber github.com

   site category #go link ↗
4. ▲
   UberATC uber.com

   site category #vehicle-security link ↗

   Uber Advanced Technologies Center, now Uber AV - [email protected].

   
5. ▲
   Peeking Beneath the Hood of Uber dl.acm.org

   site category #audit-algorithms link ↗

   (IMC) Infer implementation details of Uber's surge price algorithm.

6. ▲
   Uber github.com

   site category #okr link ↗

   A case study of OKRs for Uber.

IAM › Trust & Safety > User Identity: ““To limit "friction" Uber allowed riders to sign up without requiring them to provide identity beyond an email — easily faked — or a phone number. (…) Vehicles were stolen and burned; drivers were assaulted, robbed and occasionally murdered. The company stuck with the…”